SEO Accelerator

SEO Accelerator is designed for SEO consultants, freelancers and agency owners doing at least $10k a month who want to scale to $1M a year or more.

Recommended By

Intermediate Level

Intermediate experience is recommended

Course Duration

Learn at your own pace, no set schedule or restricted lessons

Supported Platforms

Learn on any device type, desktop, tablet or phone

Course Format

Print, online as well as regular Q&A's, and in person meetups

What is it?

SEO Accelerator is an educational resource, consisting of a private community, an online course, weekly Q&A’s, physical training materials and regular meetups.

Who is it for?

SEO Accelerator is designed specifically for SEO consultants wanting to improve their processes, deliver a better quality service to their clients and scale to $1M a year or more.

Where does it happen?

Aside from regular meetups, SEO Accelerator takes place primarily online, during the weekly Q&A’s, the private community and of course within the online training program.

How does it work?

It works by watching the videos, and applying the strategies shown using the provided tools and templates, as well as receiving support and guidance within the private community.

When does it start?

SEO Accelerator starts the moment you enrol, granting you full access to all training materials. You receive lifetime access to the entire program plus any future updates.

Why does it exist?

Having technical SEO knowledge is great, but that’s only a small percentage of what it takes to run a successful agency. SEO Accelerator fills that void in extreme detail.

Here’s what you get.

SEO Accelerator is the most comprehensive agency training on the planet. It provides everything you need to succeed. 250+ incredibly detailed step by step instructional videos, dozens of document templates, checklists, sales scripts, private community and physical boxset.

Actionable Training

Access over 270 instructional videos that walk you through everything, including sales, technical SEO and campaign management.

Document Templates

Dozens of ready made SEO document templates, contracts, checklists, spreadsheets, sales scripts, slide decks and more.

Private Community

Ask questions, create friendships, get help and build your network inside our private community full of other SEO professionals.

Physical Boxset

Learn your own way. Watch the online videos or read the manuals provided in our exclusive boxset, which you receive upon joining.

SEO Accelerator course content

SECTION 1 - Introduction
Welcome and congratulations 00:46
A short message welcoming you to the program
Introduction and overview02:15
Quick run through of important keynotes before getting started
About me12:21
A complete timeline and history of my 20 years experience working in the SEO industry
Course structure11:29
A comprehensive overview of how the course is structured including topics covered, provided resources and the organization and sequencing of course content
How to get the most out of this training09:36
Proactive steps you can take to prepare, plan and participate in order to get the most value out of this program
Rules within the community08:30
Community standards outlining general rules and guidelines to ensure your experience is enjoyable and safe
Questions & support01:35
Guidance in terms of asking questions within the community and raising support requests
Celebrating your wins01:01
A quick reminder around the importance of acknowledging and celebrating your wins with others
Q&A calls00:54
Information around Q&A sessions including scheduling, frequency, hosting details and how to get involved
Partnerships, JV’s and affiliate registrations01:23
Application guidelines for those wanting to promote the SEO Accelerator program as a registered partner or affiliate
Continual growth and improvement is only possible with the feedback and input from our students
Reporting technical issues01:12
Advice for members experiencing technical difficulties whilst accessing the site
Reporting piracy00:38
Instructions for members who believe they may have information regarding the illegal copying, selling or distribution of the SEO Accelerator program
Submitting a video testimonial01:32
Quick guidance for members wanting to share their experience with others by uploading a video testimonial
Campaign Posters –:–
Downloadable poster sized PDF’s perfect as visual aides or points of quick reference
Courseware – Documents, checklists, spreadsheets & more –:–
Full repository of all courseware including checklists, spreadsheets, templates, sales scripts and more
Recommended Learning – Books, courses etc –:–
Recommended material to help fast track your success, including books, online resources and other training programs
Software – Recommended software & tools –:–
A comprehensive list of recommended tools, software and applications
Hardware – Recommended equipment –:–
Recommended hardware to assist with daily operations
SECTION 2 - Business Disciplines
No assumptions 01:11
A quick disclaimer around mindset, work ethic and personal motivation levels
Mindset 08:46
Understanding why it’s essential to change your thoughts, your beliefs, your language, your behaviours and the way you think in order to grow and ultimately succeed
The importance of confidence 06:04
Development strategies based upon the competence confidence principle that you can apply to build confidence, strengthen self belief and empower yourself
False belief systems 06:23
Learn how to become self aware of false belief systems that might be subconciously obstructing your advancement
Thinking big 08:48
How to embrace unrealistic goals and achieve massive success by abandoning traditional thinking that’s limiting your potential
Overcoming fear 04:39
Learn how to overcome your fears by addressing it, understanding it, and ultimately leveraging it to your advantage
Being comfortable being uncomfortable 04:37
How to push beyond stagnation by taking massive action and setting goals that push you beyond your comfort zone
You win and you learn 03:07
Learning to embrace failures and understanding that mistakes have value and that there are no losses, only lessons
Letting go of bad habits 07:11
Learn how to identify behavioural patterns that hinder growth and what strategies you can implement to enforce change
Embracing mistakes 02:57
Developing a growth mindset is about embracing mistakes and while it may seem counter-intuitive, it’s the foundation of every worthwhile goal
Avoiding burnout 07:56
Important lessons you must learn in order to avoid what is the most common cause of failure for SEO consultants – burnout
Overcoming imposter syndrome 06:42
Steps you can take to overcome imposter syndrome by making the decision to be confident and succeeding deliberately
Audit your circle 03:41
Understand and acknowledge that the success you achieve is ultimately determined by the people you associate with
Improving your environment 02:05
How to raise awareness about your surroundings and make changes at the macro level in order to operate with absolute clarity
Build your network 03:51
Strategies you can apply in order to create relationships, build your network and associate with highly influencial people that will push you to be the best version of yourself
Chasing 2 rabbits 04:35
Learn the disciplines required in order to avoid impulsive decision making and instead focusing all of your energy on doing one thing and doing it incredibly well
Bright shiny objects 05:40
Bright shiny objects tend to affect entrepreneurs specifically because of the qualities that make them unique. Learn how to identify acknowledge and break this behavioural cycle
Discipline matters 08:32
Learn how to cultivate extreme self discipline that allows you to overcome obstacles and discomfort as you push yourself to new heights
Business vs busyness 08:21
Understand the differences between being busy and being productive
Learning to say no 08:42
Making the mistake of continually saying yes can leave you overcommitted, overwhelmed and exhausted. Learn the most important lesson in business – saying no
Capture the flag 04:55
How to avoid getting caught up in the things that don’t matter, and instead staying focused on the primary objective
The beauty of clarity 05:07
Achieving clarity often means doing less and being able to cleary distinguish exactly what you do without confusion or ambiguity
Whats your why? 03:31
Steps to help you define your purpose, understanding what drives you and knowing what it takes to be great
Getting started
Why an SEO business? 05:37
Acknowledging the importance of taking a moment to answer an obvious question, why even start an SEO agency?
Business owner vs technical expert 04:45
Recognising there’s a tremendous difference between being a technical expert and running a successful SEO agency
Working ON the business, not IN it 03:46
Practical steps you can take to avoid getting caught up in fulfillment and instead, position yourself in a way that allows you to work on the business, rather than in it
From hobby to business 01:40
Considerations to be mindful of when transitioning from a hobby to servicing paying clients
Agency vs freelance 08:02
Determining what’s the best fit for you, freelancing or running a large scale agency
Branding 03:51
Important considerations you must take into account before establishing yourself within a particular marketplace
Starting at the end 00:51
A quick note around reverse goal setting which can be useful in terms of backwards planning in order to achieve long term objectives
Finding balance 04:31
Why finding a balance will be the most difficult challenges for you in business and the steps you can take to ensure you achieve your goals without sacrificing your health and well being
The economics of SEO 03:09
A quick look at the economocis of SEO, growth within the industry and the sheer demand for search engine optimization services
Earning potential 07:15
SEO can be very lucrative but much of that success depends upon several factors that directly influence your earning potential
Reverse engineering $1.000,000 a year 04:04
Calculating the maths behind what it actually takes to make $1M per year doing SEO
Fewer, higher paying clients 03:21
Why you should always aim to have fewer, higher paying clients
The abundance of money 05:01
Acknowledging that money is absolutely everywhere and why having a scarcity mindset is limiting your potential
Riding two bicycles 04:03
Why navigating your way through a transitional period can feel like trying to ride two bicycles, and what you can do to make it more seamless and less stressful
Quitting your job 11:04
Practical steps and advice you can take in order to quit your job and go full time within your agency
Restructuring your business 08:39
What you need to take into account when restructuring your business and making significant changes
Processes processes processes 13:29
In order to scale and automate, you must productize. In order to productize you must have incredibly efficient processes in place
The power of predictability 03:01
Steps you must take to move to a predictable model that allows accurate forecasting and outcomes
The coffee factory 40:17
A practical demonstration that perfectly shows the importance of processes within a business, and how essential they are in order to produce an efficient workflow
Feedback loops 02:48
How feedback loops allow you to make continual and incremental improvements over time based upon the outcomes of certain actions
Process skipping 02:01
Why it’s absolutely imperative to protect your processes in order to avoid breakdowns in workflow, procedures and of course intended outcomes
Generalist vs specialist 01:39
Overview and explanation of the differences between generalists and specialists
Pros and cons 11:59
Understanding the benefits and drawbacks to operating either a specialist or generalist as an SEO consultant
Learning curves cost time and money 05:47
Why niching down and operating as a specialist is absolutely essential in order to scale and automate
Niche selection criteria 07:34
The five main criteria that must be met in order to choose a profitable niche
Choosing a niche 04:56
How to choose a niche based upon several essential factors that will ensure long term success
Specialist niching 03:51
How to operate as a specialist within a niche without being limited to a particular industry
Niche hopping 01:14
Strategies you can implement to prevent constantly changing niches and losing momentum
Fail or succeed, do it quickly 01:55
Why it’s absolutely essential to shortlist, test, eliminate and confirm provisional niches quickly
Exclusivity 08:15
Considerations to be mindful of when dealing with exclusivity requests when specialising in a particular niche
Going narrow but wide 02:15
How to overcome potential limitations in market share size by going narrow, but wide
Niching down is not enough 02:38
Why niching down is not enough and steps you must take in order to clarify exactly who you’re targeting
Defining your ideal client 07:15
Clearly defining what an ideal client looks like will help align your marketing, your offer and your message
Attributes of an ideal client 06:11
Several key attributes that can help you identify and understand what makes an ideal client
Service offering architecture
Less is more 04:27
In order to increase efficiency and reduce complexity it’s absolutely essential to reduce your service offerings
Getting rid of everything 08:06
Why you must get rid of toxic services within your business and start doing less and making more
Referring the noise 01:54
Learn how to build reciprocal partnerships that allow you to protect yourself from potential distractions and noise
Productizing your service offering 08:21
Having a properly productized service allows you to focus on scaling rather than just surviving
The speedee service system 04:40
Discover how the original founders of McDonalds reimagined the fast food industry and essentially producitized the entire operation, called the “speedee service system”
Revenue focused SEO 05:18
Why you need to completely rethink everything you know about SEO and shift your focus from rankings to revenue
Qualify educate win 06:30
How to educate clients about the importance of focusing on the metrics that matter – sales, leads and conversions
Demonstrating ROI 07:57
How to define lead value, the importance of accurate tracking, setting up goals and demonstrating a positive return on investment for your clients
The importance of tracking and measuring 02:08
Revenue focused SEO relies entirely on the fact that everything is tracked and measured accurately
Client prerequisites 04:58
How to ensure the best possible outcomes for your campaigns by confirming the following criteria
The inherent problem of web design 04:26
A look at some of the inherent problems related to web design and what you can do to avoid them
Productize templatize standardize 04:17
Why it’s absolutely essential to eliminate any form of custom web design from your service offering
Leveraging prebuilt templates 06:42
How to avoid getting bogged down fixing technical issues, or dealing with painful never ending web projects by productizing and leveraging prebuilt templates
Conversion focused design 04:12
How to enhance site performance and sales effectiveness by creating conversion focused designs
Knowing when to stop 01:52
Knowing where web design stops and SEO starts is an essential part of the site build and preparation process
Requests for everything 04:04
How to handle requests for everything that result in complicated web projects requiring specialised requirements or customisation
Before jumping in 05:43
Considerations that must be addressed before you begin building a library of niche specific web templates
Co-ordinate don’t code 00:43
A quick reminder that as a business owner it’s your responsibility to remain focused on task delegation, not burying your head in code
Getting clients
The greatest frustration 07:15
Top 10 reasons why most SEO consultants struggle to get leads and what you can do to avoid the same frustrations
The AIDA model 10:29
Understanding the AIDA model is absolutely crucial in terms of conceptualizing the client acquisition process
The money’s in the list 04:31
Learn how to secure clients with targeted lists and strategic multi channel outreach campaigns
Multi channel outreach 11:16
How to implement a strategic multi channel direct outreach campaign in order to validate the niche and establish positioning
Value assets 01:36
How to create value assets that position you as the expert, build trust and convert strangers into customers
Ramping up with content 10:22
How to implement a niche specific content marketing strategy that attracts high value clients on autopilot
Minimum viable effort 04:35
Learn why its so incredibly important to keep time, costs and effort to an absolute mininum during the early stages
Crawl walk run 03:40
Why it’s essential to crawl first, then walk, then run when it comes to validating a niche, and becoming established
Video audits 11:27
Learn how to prospect, qualify and close SEO clients using video audits
Networking events 04:59
Learn how to maximise your networking potential by attending highly targeted conventions, expos, seminars, conferences, and speaking events where the entire audience is your targeted niche
Forums and groups 03:35
How to attract high paying clients by interacting within targeted forums and groups
Inner circle 02:32
Working your inner circle is probably one of the most powerful ways of getting clients fast, especially if you’re just starting out
Strategic partnerships 02:48
How to form strategic partnerhips that give you immediate access to a large pool of highly targeted prospects
Agency partnerships 03:26
Why partnering with agencies that offer complimentary services can be a highly effective way of driving high quality leads
Client referrals 03:16
Incentives you can offer existing clients to help drive referrals and more leads
Strategic positioning 03:34
Strategic positioning is about getting in front of your target audience and demonstrating expertise
How to charge
Quick disclaimer 01:08
A quick disclaimer around providing information and advice around financial topics
The good the bad and the money 05:44
Why there seems to be so much confusion in the SEO space around pricing and how to make sense of it
Common mistakes around pricing 03:54
How to avoid pricing mistakes and what you can do to avoid jumping from one client to the next, constantly trying to make ends meet
How to charge for SEO 04:57
Learn how to charge effectively by setting a rate that clearly defines time and allocation of labour in a way that clients understand
Calculating profit margins 01:01
How to easily calculate profit margins using the new method of charging for SEO
Understanding the hourly rate 09:02
Learn how to implement, apply and breakdown the new pricing model with these practical examples
Pricing transparency 02:11
Why it’s important to be upfront and transparent with pricing and how this is actually beneficial in terms of filtering out less than ideal prospects
Negotiating your rates 08:46
Several reasons why you should never enter into negotiations with clients over your rates
Discounts and incentives 04:02
How you can offer discounts and other pricing incentives for existing clients in a way that works for everyone
Raising your rates 05:26
Knowing when it’s time to raise your rates and why it should be done for the benefit of your clients, not you
Favours and freebies 00:43
How to politely say no to clients who continually request favours and freebies
Charging for web templates 03:50
Different pricing strategies you can apply to web related work including niche specific templates
Getting paid first 01:52
Why getting paid in advance is absolutely crucial
Partial payments 02:10
Why offering clients partial payments can often lead to reduced profits, wasted time and uncomfortable conversations
Automating payments 02:25
Setting up automated payment processing is essential in terms of improving cashflow and reducing unecessary adminstrative tasks and overheads
Payment guidelines 05:30
How to deal with clients wanting to disregard or request changes your payment terms and conditions
The greatest frustration 03:26
How to break the cycle and greatest frustration that almost all SEO consultants face – getting caught up in fulfillment
Time in the trenches 02:38
Understanding the value of spending time in the trenches
Common team building mistakes 04:15
How to prevent many team building mistakes that ultimately lead to breakdowns in communication, inefficient operations and poor outcomes
Understanding your role 05:18
Making the realisation that you’re not what you think you are
Basic team structure 05:37
Before hiring, it’s important to understand basic team structure, responsibility of team members, the skills required and how they all work together
Hiring vs outsourcing 03:13
Why building your own team allows you to retain control over your own operations unlike outsourcing which can often lead to miscommunication and poor outcomes
Before you hire 04:19
Intergrating new members into the team requires a certain level of preparedness and planning before beginning the hiring process
The hiring process 08:11
Much like prequalifying clients to ensure a good fit, the same principles apply when hiring team members. Learn the five stage hiring process to ensure you only hire the best
Finding good help 06:48
Understand that there’s good help available everywhere and it’s more about how you hire, not where you hire
Redundancy 00:48
Having a level of redundancy in place in terms of staffing is absolutely crucial in terms of continuity and resilience
Pay rates 04:27
Everything you need to know about what to pay staff, including pay rates, wage structures and whether or not to pay hourly or fixed rate
Firing staff 03:10
Strategies you can implement to identify and resolve issues quickly, and if necessary steps required when letting a team member go
Getting the most out of your team 03:24
Whether you’re managing a remote team or interacting with people in an office, it’s essential that you inspire, support and lead in a way that brings out the best in your team
Sales and Legal
Sales are everything 03:15
A great team, wonderful service offerings and a fancy pitch won’t mean anything if you’re not selling
Chaos and confusion 03:54
Failing to have a structured sales process in place results to wasted time, frustration and lost sales
Why proposals suck 06:03
Learn why proposals are an absolute waste of time and why you should stop doing them immediately
2 stage sales process 06:29
How to convert prospects into paying customers and sell with absolute confidence using the two stage sales process
Prequalifying leads 12:57
Learn how to prequalify effectively to ensure you’re only onboarding clients who meet a certain criteria
The sales presentation 05:34
The sales presentation is an opportunity to not only present and pitch your service offering, but do it in a way that educates, provides clarity, sets expectations, demonstrates results and makes the prospect feel confident about doing business with you
Maximising sales 07:18
Practical steps you can take to maximise the effectiveness of your sales presentations and close more deals
Handling objections 10:54
Understanding that if you’re selling and you’re not prepared for objections, then you’re only half prepared
Dealing with rejection 03:37
Why rejection is a natural part of selling and what you can do to turn objections into opportunities
Disclaimer –:–
A quick disclaimer before touching on legal matters
When things go wrong –:–
Deciding the best course of action when things aren’t going as intended
Contracts or PAYG? –:–
A look at the pros and cons of using lock in contracts or pay as you go options
Services agreement –:–
How to protect yourself and your clients with a legally binding service agreement
Service cancellations –:–
What to be mindful of when ending campaigns and cancelling contracts
Seeking legal advice –:–
Knowing when its time to seek professional legal advice
Leaning on your contract –:–
Why its essential that you not only use a contract, but you understand and enforce it
Refund requests –:–
How best to avoid and if required, handle refund requests
Campaign fundamentals
SEO & Lego 01:28
What we can learn from Lego and how that translates into the way in which we should approach SEO campaigns
Preparing for scale 02:28
Anticipating and preparing for massive growth forces you to think bigger, with scale in mind so that you can avoid issues later on
Focus and control 01:57
To avoid losing control of campaigns you must learn to communicate clearly, enforce your contracts and be prepared to say no
Staggering campaigns 03:30
Learn the importance of campaign staggering and how it allows you to offset your projects in a way that reduces workload at the beginning and end of each month
Understanding billing cycles 03:08
Understanding billing cycles – from payment to completion of tasks, reporting and hosting end of month strategy sessions
Orderly co-ordination 02:38
Steps you can take to prioritize, plan and co-ordinate your efforts in a way that ensures absolute efficiency
Important reminder 00:53
A quick reminder about the importance of productizing your service offering
Client management
Client communication 07:16
The way in which you and your team communicate with clients will ultimately determine the overall success of your business
Client retention 07:27
Learn the most common causes behind high attrition rates and what you can do to improve brand loyalty and client retention
Accessibility 04:16
How to provide exceptional client support and assistance whilst maintaining professional boundaries
Keeping it professional 02:03
How to find a balance between being warm and personable, but maintaining a professional relationship with clients
Honesty really is the best policy 02:41
How to build stronger relationships with your clients by being upfront, honest and completely transparent
Clients to avoid 11:23
How to quickly recognize, identify and avoid problematic clients
Keeping clients updated 01:06
Providing regular updates can boost customer satisfaction, strengthen relations and improve client retention
Educating clients 02:51
Educating clients can be beneficial in terms of communicating concepts, strategies and other factors that influence project direction
Dealing with difficult clients 06:21
Preventative measures you can enforce to deal with clients who want to constantly obstruct and interfere
Firing clients 06:16
Making the decision to let a client go can be difficult, but in some cases it’s absolutely necessary
Campaigns are a joint effort 00:54
Helping clients understand they have responsibilities and that an SEO campaign done right is a joint effort
Client management systems 05:54
Why its absolutely crucial to communicate, interact and engage with your clients in one centralised location
Research and development
Importance of testing 03:43
Successful campaigns are the result of actions performed based on technical skill and knowledge, not guesswork and hope
Building out a test lab 01:02
Why you should never be practicing on client sites
SECTION 3 - Campaign Training
Campaign visualization 10:25
Complete visual overview of an SEO campaign in it’s entirety
Task dependencies and sequencing 02:26
Learn the dependancies and relationships amongst tasks that determine the order in which they are performed
Prequalifying Leads
Prequalification process 02:28
A look over the qualifying process, how it works and why it’s an essential step towards ensuring you only work with clients that are suited to your chosen niche and area of expertise
Initial customer enquiry 01:31
How best to handle the initial customer enquiry and why it’s essential to follow the process
The telephone run sheet 02:35
An introduction to the telephone run sheet, it’s purpose, how to use it and why it’s an essential part of the prequalification process
Prequalifying the lead 29:44
The exact steps required in order to prequalify leads, referencing the run sheet questionaire which is included as part of this training
Scheduling the sales presentation 01:14
Critcal steps and considerations that need to be taken into account ahead of scheduling the presentation
Run sheet reference guide 07:42
Tips and advice to help you get the most out of the telephone run sheet
The sales presentation
Sales presentation overview 03:34
A comprehensive look at the processes involved when preparing and hosting sales presenations
The slide deck 03:21
An introduction and overview of the sales presentation slide deck which is provided as part of this training as a ready made template
Performing the site audit 02:36
The site audit is a key component of the sales presentation that helps us identify opportunities, demonstrate expertise, build trust and sell
Analyzing the gap 06:36
Performing a gap analysis is an essential step that helps us understand current positioning, expected workload, timeframes and required budget
Preparing the sales presentation 09:24
Complete walk through of the sales presentation slide deck, showing you exactly what information to provide within each slide and how best to present it
Hosting the sales presentation 02:48
Practical tips to help you plan, prepare and host successful sales presentations
Closing the sale 02:47
How to overcome objections, avoid indecision and close the sale with confidence
Mistakes to avoid 04:28
How to avoid making common mistakes that can ruin the presentation and cost you the sale
Client onboarding
Client onboarding process 02:57
How to ensure momentum is maintained and carried over between the sales experience through to actual signup and commencement of the campaign
Processing payment 04:25
Getting paid in advance is absolutely essential, as well as ensuring this part of the process is quick simple and easy
Client questionnaire 05:51
The questionaire is a key part of the onboarding process that helps establish greater insights into the clients business at a much deeper level
Initial strategy session 06:38
The strategy session is an opportunity to speak with the client and go through the information gathered from the questionnaire, as well as touch on other key areas of the campaign that are of importance
Welcome gift and thank you 03:06
Discover how gifts can create solid, long-term relationships with your clients that keep them loyal to your business, year in, year out
Mistakes to avoid 03:00
Crucial mistakes to avoid when signing new clients and carrying out onboarding tasks
Campaign commencement
Campaign setup 03:18
Learn the preliminary tasks that will ensure campaign preparedness, such as setting up client resources, monitoring site performance and carrying out a site backup
Confirming access 04:38
The first steps in any campaign involve ensuring your team has the required access they need in order to begin the campaign
Setting up campaign resources 02:51
Discover how best to setup campaign resources in a way that will increase efficiency, improve communications and enhance client experience
Performing a site backup 02:49
Backing up the site to a staging environment helps expedite many of the tasks required in order to carry out the site build, replacement and data migration process
Site monitoring 02:29
Site monitoring is crucial in order to ensure a proactive approach during the campaign lifecycle
Goal tracking
Goal tracking overview 06:29
A complete overview of the goal tracking process, including objectives, recommended tools, templates and software, prerequisites and more
Reviewing Google analytics 05:45
In order to track and measure correctly, it’s essential to verify the data you’re collecting within Google Analytics is accurate
Optimizing for conversions 04:32
Why having clear calls to action and strong conversion points are essential in order to improve site performance, increase revenue and generate a positive return on investment for your clients
Implementing the tracking code 03:13
Learn the exact steps required in order to successfully setup and install the tracking scripts
Setting up goals within Google analytics 05:24
Discover how to setup goals within Google Analytics that will allow you to accurately track conversions and report against revenue
Testing goal tracking 02:19
How to perform testing against all conversion points (including calls), to ensure data is being tracked and captured correctly
Mistakes to avoid 02:47
How to avoid some of the most common mistakes that can lead to inaccurate reporting and dissatisfied clients
Technical SEO audit
SEO audit overview 03:48
This part of the process is especially important, as the data and insights you capture will help provide project direction, strategy and ultimately outcome
Data collection 04:57
Introduction to the site planner, which allows you to extract key metrics from the clients site that you’ll use as a centralised point of reference in order to make decisions and prioritise work
Performing the audit 06:55
How to perform a comprehensive audit using the supplied checklist will help you quickly identify issues, develop strategy and prioritize workflow
Generating the report 02:58
Learn how to generate reports that focus on the metrics that matter, without all the technical jargon and confusing nonsense that distracts from opportunities and objectives
Delivering the report 02:23
How to present the report in a way thats interesting and engaging for the client so that they not only understand it, but become motivated and excited
Site restructuring
Site restructuring process 03:43
A complete breakdown of the site restructuring process with a review of each stage including reverse engineering, planning, implementation and testing
Site restructuring 06:41
Learn why site structure ultimately determines how well a site performs and how it directly influences user experience, crawlability, indexation, the preservation of link equity and conversions
Restructuring for success 09:12
Common mistakes and considerations to be mindful of when performing a site restructure and what you should do to maximise site performance for the long term
Performing a restructure 13:17
Learn the exact steps involved in performing a site restructure
Post restructuring 02:20
Critical post site restructure checks and tests that must be performed in order to monitor site performance
Mistakes to avoid 01:37
A quick run through of some of the most common mistakes that have the potential to cause irreversible outcomes when failing to perform a site structure correctly
Keyword Research
Keyword research overview 03:40
A walk through of the processes involved with keyword research, from understanding search intent, reverse engineering, assessing competition and more
The content planner 05:34
An introduction to the content planner, its purpose, what it includes and how to get the most out of it to improve efficiency around keyword research
Prioritising your efforts 02:19
Learn the three main factors that determine where best to invest your efforts in order to produce results as quickly as possible
Generating keyword ideas 05:17
Discover an effective strategy to generate more keyword ideas that are not only relevant but have commercial intent and the potential to drive more conversions
Keyword difficulty 03:43
How to evaluate and assess keyword difficulty quickly and accurately without the need for expensive software or complicated processes
Understanding search intent 04:12
Understanding search intent is an essential part of keyword research as it influences decision making and project direction based upon where customers are in the buying cycle
Avoiding overwhelm 02:36
How to perform keyword research in a meaningful, precise and logical way that increases output and reduces overwhelm
Common keyword research mistakes 04:10
How to avoid common keyword research mistakes that can often lead to confusion, wasted time and poor outcomes
Content process overview 03:51
Comprehensive overview of each stage of the content process including targeting, research, creation, quality control and publishing
The importance of content 04:53
Discover why content really is the foundation of every successful campaign and how it can help drive traffic, convert visitors into customers, generate sales and increase revenue
Content guidelines and considerations 06:13
Why it’s essential to learn the basic fundamentals and most important rules of content marketing
Getting started 01:28
How to define key areas and prioritize tasks inline with objectives to ensure fast and measurable outcomes
Developing a content strategy 08:17
How to plan, execute, promote and manage an effective content marketing strategy that supports key business objectives
Creating content that works 07:42
Discover to how to create high quality content quickly, regardless of industry without the need for specialised writers
Implementing quality control measures 03:00
How to assign staff, build out processes and implement checks to ensure the quality of content you’re creating meets certain standards
Publishing and going live 03:35
Learn the steps required when publishing to ensure operational efficiency, consistency and efficient team co-ordination
Leveraging the blog 05:07
Why the blog should be considered a key part of your content marketing strategy in terms of attracting and converting organic search traffic
Overcoming content struggles 03:33
How to overcome and avoid common content related struggles such as unmotivated clients, lengthy delays, poor quality content or clients that continually object and obstruct
Onpage optimization process 03:17
A complete overview of the onpage optimization process
Practical onpage optimization 03:10
Understand why practical onpage should preceed technical as there’s no point optimizing pages that don’t convert
Keyword optimization 03:17
Keyword optimization includes placement, positioning and other steps we can take to ensure pages are optimised effectively, in order to improve visibility within the search engines
Onpage optimization best practices 03:17
Onpage optimization best practices that will enhance site performance over the long term
Common onpage mistakes 04:13
How to avoid common onpage mistakes such as over optimization, keyword stuffing, poor site structure and more
Offpage optimization process 03:12
A comprehensive overview of the entire offpage optimization process including auditing link profiles, reverse engineering competitors, prospecting, performing outreach, link building and more
The offpage planner 03:11
Introduction to the offpage planner which is provided as a ready made worksheet to help you and your team manage your offpage optimisation efforts
Link building rules to live by 07:17
Advice to help you avoid the sheer amount of misinformation, misleading advice and just general bad practices that make up what is often considered the most toxic aspect of SEO
Focusing on quality 02:16
Why it’s essential that quality is maintained at all times, especially if you intend on providing a valuable service, attracting high end clients, charging premium rates and retaining clients long term
Link building fundamentals 06:30
Learn to build confidence and a sense of predictability around offpage optimization by visualising the concepts and strategies required in order to produce great results on a consistent basis
Offpage commencement 01:29
Learn why acheiving quick wins is hugely beneficial and how you can strategically plan out your approach before beginning the offpage process
Preparing the offpage planner 01:59
How to prepare the offpage planner so that you and your team are working with clarity, purpose and alignment
Developing an outreach strategy 08:44
Discover what this process looks like, including setting up email accounts, creating personas, what metrics to check to ensure sites of interest meet a certain standard and what types of messages to send
Prospecting for success 06:54
Learn effective prospecting and outreach strategies that help secure high quality links from topically relevant websites
Creating and preparing content 02:16
Learn the exact steps behind researching, reverse engineering, rewriting, mapping out desired anchors and readying content for publication
Publishing and going live 04:38
How to finalise the offpage process, publishing the content, finalising the transaction, recording the information, closing the task and monitoring the link
The reporting process 02:31
An overview of the entire reporting phase, including the importance of reporting, types of reports to send, information to include, automation, and an introduction to the end of month strategy sessions
Client responsibilities 01:08
A quick reminder about the importance of client responsibilities and why they need to meet you halfway in terms of tracking and measuring
Common reporting mistakes 03:14
How to avoid common reporting mistakes that can leave clients feeling confused, overwhelmed and disconnected
Call tracking 04:54
Learn the importance of call tracking, and why it’s absolutely essential in terms of providing accurate reports, especially in call heavy industries
Reporting 11:27
Why reporting is crucial to long term client satisfaction and retention and how you can provide reports that clearly demonstrate progress, results and a positive return on investment
Delivering reports 02:21
Discover the advantaegs of automating and centralising your reports in a way that reduces unecessary overheads and improves customer experience
End of month strategy calls 05:28
Why hosting end of month strategy sessions are incredibly beneficial and how they can have a massive impact on client relations, retention and profits
Reporting software 00:50
Which reporting software I recommend, along with how to use each one
Asking for feedback 01:19
Asking for feedback during end of month strategy sessions is a great way to gauge how your client feels about the campaign, as well as expose issues and identify opportunities for improvement
Campaign close-out process. 01:54
A complete run through of the campaign close-out process including hosting the final call, archiving files, cancelling any scheduling and formalising completion
Hosting the final call 02:22
What to discuss during the final call with emphasis placed on campaign performance, feedback and project handover
Wrapping up the campaign 01:35
A complete list of tasks that should be actioned as part of campaign close out – invoicing, access reversal, file archiving, removal of monitoring, reporting cancellation and more

Learn The Way That Best Suits You

We’ve made it easy for you to achieve results. Learn everything you need to know anywhere, any time at a pace you’re most comfortable with.

Highly Actionable Training

Access more than 270 highly actionable instructional videos that show you how to –

SEO Document Templates

Dozens of spreadsheets and document templates ready for immediate use – just fill in the blanks and add your agency logo and branding.

Templates include – sales presentation slide deck, seo audit checklist, client questionnaire,  seo campaign checklist, phone sales script, seo contract template, seo audit report slide deck, content planner, offpage planner, site restructure planner, invoice template and more

Private community

Don’t go it alone. Interact with other SEO consultants inside our private community – create friendships, ask questions, get help or share your expertise.

Physical Box Set

We ship you a boxset of physical training materials to provide the ultimate deep learning experience. Learn online through the e-learning platform, through classic printed workbooks, or both.

Massive Results Come from
Taking Massive Action

Learn how to measure, analyze, improve and control all aspects of your agency functions. Increase across-the-board sustainable quality improvement processes and achieve stable and predictable results forever.


SEO Accelerator is designed specifically for SEO consultants, freelancers and agency owners wanting to scale to $1M a year or more.

SEO accelerator is not just an “SEO course”. It’s a full scale business development program built specifically to help consultants and freelancers overcome many of the obstacles and challenges faced when building and scaling an SEO agency.

Yes. SEO Accelerator is not just a business course. It also covers all aspects of technical SEO including onpage optimisation, site restructuring, keyword research, link building, reporting and more.

This course is not designed for someone just getting started that has little to no experience. If you’re unsure, I would recommend booking a call to speak with our team who will help point you in the right direction.

No! We’re constantly updating the training and adding new videos, worksheets, planners and more – which you get all for FREE! As we make an update or add a new feature, they automatically show up inside the members area.

No. It’s a one time payment, with no ongoing fees or charges. No monthly memberships, no subscriptions, no upsells, no fake scarcity – no nonsense. Once you register, you become a member for life.

John Romaine, SEO consultant, freelancer and agency owner with more than 20 years and 30,000 hours worth of experience.

SEO Accelerator is a live project that is constantly being updated.

Since this is a knowledge-based course and knowledge CANNOT be reversed once learned, this course is NON-REFUNDABLE. No exceptions.

If you’re looking for quick wins, overnight success or you’re just in it for the money then this training is not for you. We want winners here. SEO consultants who are motivated, focused, willing to put in the work and build successful agencies.